The two TICs are closing down in Lincoln per Lincoln City Council decision.
This is what other cities have said and what one of our local residents said in the Lincolnshire Echo today, 13th March...
Tourist centre closure plans 'silly' and 'misguided'
Friday, March 13, 2009, 07:30
Cathedral cities in England have slammed news that Lincoln is to lose its tourist information centres.
The decision to axe the centres to cut costs has been described as "silly", "very misguided" and "a huge mistake".
Tourism spokesmen in Durham, Sheffield and York say their counterparts in Lincoln do not understand the full implications of losing the centres.
The two centres in Cornhill and Castle Square will close in September, resulting in 10 redundancies. The move, along with restructuring the authority's marketing functions, will save the City of Lincoln Council £290,000 per year.
When asked for his opinion, Durham city tourism manager Martin Boulton said: "Silly would be one word, but I could give you a stronger one for it.
"In the last five to 10 years Lincoln's made great strides in tourism which have been recognised around the country.
"It might be very seductive to cut tourism information centres but it's because people don't understand – they're a huge boost to the local economy."
Wendy Ulyett, leisure and tourism manager at Yorkshire South Tourism, said authorities in Sheffield made the same decision to close down its centres, but then changed their minds.
"It only took a few weeks to realise it wasn't a decision that was of benefit to visitors or residents," she said.
City council leader Darren Grice said: "In other cities, they may have a different opinion, but we believe that, together with our partners at Lincolnshire County Council and Lincolnshire Tourism, the City of Lincoln Council will deliver a robust and forward-thinking tourist information service that is accessible to everyone."
For more on the closure of the centres, plus more reaction from other cities, see Friday's Echo.
Cutting the lifeblood that supports so many
Friday, March 13, 2009, 07:30Comment on this story
THE closure of both its tourist information centres marks a dreadful day for the future of Lincoln.
The life-blood of our tourist industry, which includes hundreds of thousands of visitors to the city's tourist information centres, will drain away as the closures effectively rip the heart out of our tourism and its potential.
Councillor Grice is "fully aware of the emotional arguments". In that case, may I make an entirely practical argument by referring to the city council's own website, which contains a document on the subject entitled Impact Assessment.
Effects include "loss of promotion and local knowledge, Doddington Hall, cathedral, Collection, archives, Museum of Lincs Life (2008 visitor study revealed that most of its visitors came via tourist offices), Bishop's Palace, The Lawn, Ellis Mill and so on. Loss of promotion for ghost walks, boat trips, Theatre Royal, Drill Hall". The document clearly states: "Lincolnshire tourism – massively affected by TIC closure..."
Other effects mentioned in the document include the future loss of promotion of events, advertising space, referrals to what's on and the vital loss of a huge number of direct bookings and referrals for hotels and restaurants. This applies to local businesses, shops, transport services, educational services, the Christmas market – the list goes on. Even the football would be affected.
The diverse range of leaflets available to tourists would dwindle, not to mention the massive wealth of staff knowledge on Lincoln and Lincolnshire that would be lost.
Apart from requests for holiday guides, the TICs posted 9,647 replies to requests for literature and information between 2006 and January 2009. There were a similar number of e-mail requests handled by the TICs and the phone calls run to tens of thousands.
What message does this give to our visitors and potential customers? It is ludicrous that Lincoln, a prominent historic cathedral city which relies on tourism as one of its main core busineses, should not have a tourist office.
Lincoln's tourist offices have been the hub of tourist information for the city and county for the last 40 years, having double the amount of visitors than any other tourist office in Lincolnshire.
The knock-on effect to the county includes a massive impact on the information to visitors about places to stay and visit and things to do, with a very negative effect on businesses.
The strong euro and proposed rail link would suggest an increase in visitors from Europe and the UK with nowhere for them to find out local information on what to see or do – the Internet is not a substitute in my opinion.
The council is struggling for cash and resorting to desperate measures like withdrawing support for the Theatre Royal. That was a shame but this latest act of cultural sabotage is almost laughable in its shortsightedness.
The council needs money urgently, so it removes the main source of support for the city's major industry. Tourism fails, businesses crash and the council's revenue is decimated. Brilliant or what?
Surely the relatively small amount of money could be better saved elsewhere. I don't know how much 100 metres of new road costs but I bet a short distance would amount to the sum needed to literally save Lincoln's tourist industry.
For now, and for our children, I urge the council to rethink and save the money elsewhere.
PAUL HOWARD
Mercer Drive, Lincoln.

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